| Headline
News Southwest
Airlines, Chase Co-Sponsor Lenny Kravitz ''Love
Revolution Tour''
Date: 1/22/2008 9:00:00 AM
Rapid Rewards Visa Signature
Cardmembers and Fans Given Chance to
Win Special Give-Aways and Up-Close-and-Personal
Experiences with
Lenny Kravitz
WILMINGTON, Del. & DALLAS--(BUSINESS WIRE)--Jan. 22,
2008--Lenny
Kravitz fans will be flying high this winter as Southwest
Airlines and
Chase Card Services, a division of JPMorgan Chase &
Co. (NYSE:JPM),
co-sponsor acclaimed musical artist Lenny Kravitz's
upcoming "Love
Revolution Tour." As the official financial
institution and airline
sponsors of the tour, Southwest Airlines and Chase will
offer Rapid
Rewards Visa Signature(R) cardmembers and Lenny Kravitz
fans a chance
to win special give-aways and experiences, such as free
flights,
access to cardmember-only lounges at some concert venues
and even a
chance for private meet-and-greet opportunities with
Lenny Kravitz.
As co-sponsors of the Lenny Kravitz "Love Revolution
Tour,"
Southwest Airlines and Chase will offer a select number
of tickets for
the Denver, Philadelphia and San Francisco concerts
especially for
Southwest Rapid Rewards Visa cardmembers. Additionally,
to bring the
tour experience to life for cardmembers in those markets,
Southwest
and Chase will sponsor lounges with special access for
current
Southwest Rapid Rewards Visa cardmembers who show their
card and for
those who apply for the card at the concert. While
cardmembers enjoy
the lounge, Southwest will offer an "in-lounge"
sweepstakes
for roundtrip tickets to anywhere Southwest Airlines
flies.
For die-hard Lenny Kravitz fans in Denver, Philadelphia
and San
Francisco, Southwest Airlines and Chase are also offering
the chance
for selected Rapid Rewards Visa cardmembers in each
market to win
unique, memorable experiences and concert items, ranging
from private
meet-and-greet opportunities with Lenny Kravitz to signed
memorabilia
to concert tickets.
"We are excited to co-sponsor the 'Love Revolution
Tour' with our
long-time partner Chase," said Amy McKinney,
Southwest Airlines
Partnership Marketing Specialist. "We continuously
look for new ways
to bring meaningful experiences to our cardmembers -
giving them the
opportunity to see Lenny Kravitz perform and experience
the tour is
one way to show our appreciation for their loyalty."
"One of the foundations of our partnership with
Southwest is to
offer Rapid Rewards Visa cardmembers truly unique
benefits," said Kian
Conley, General Manager, partner business unit, Chase
Card Services.
"Supporting Lenny Kravitz's tour allows us the
opportunity to reward
cardmembers with special experiences, and we're excited
to offer our
cardmembers the chance to connect with such an acclaimed
musical
artist."
About the "Love Revolution Tour"
Lenny Kravitz's "Get on the Bus with the Love
Revolution"
exclusive club tour is happening in conjunction with the
release of
his eighth studio album, It Is Time For A Love
Revolution. Featuring
14 new songs, including the singles "Bring It
On" and "I'll Be
Waiting," the album is the artist's first new
release in over three
years. As the title indicates, the album is a thunderous
rock 'n roll
call-to-arms featuring Kravitz singing songs of a love
revolution
backed by a universal blend of soul, funk, and jazz
grooves and the
undeniable, anthemic lyricism that's been his trademark
from day one.
The tour currently has nine scheduled stops in the US and
will run
from January 17 to February 1, hitting cities such as San
Francisco,
Los Angeles, Denver, Minneapolis, Chicago, Detroit,
Boston,
Philadelphia and New York.
Bringing Rapid Rewards to Cardmembers
In 2007, marking the 20th anniversary of Southwest
Airlines'
frequent flyer program, Southwest Airlines and Chase
unveiled enhanced
benefits for Rapid Rewards Visa Signature cardmembers,
including
offering Double Reward Dollars on Southwest Airlines
flights,
Southwest Airlines Vacation package purchases, and Rapid
Rewards
Preferred Hotel and Rental Car Partner purchases, an
appreciation gift
of two Rapid Rewards credits on the Cardmember
Anniversary plus
exclusive offers from Southwest Airlines and Chase. For
more
information or to apply for the Rapid Rewards Visa
Signature Card,
visit www.southwest.com/flyaway or www.chase.com
About Southwest Airlines
After almost 37 years of service, Southwest Airlines
continues to
differentiate itself from other low fare
carriers--offering a reliable
product with impeccable Customer Service. Southwest
Airlines is the
most productive airline in the sky and offers Customers a
productive
traveling experience. Southwest recently updated its gate
areas and
improved its boarding procedure to make flying Southwest
convenient
and simple. Southwest Airlines (NYSE:LUV), the nation's
largest
carrier in terms of domestic passengers enplaned,
currently serves 64
cities in 32 states. Based in Dallas, Southwest currently
operates
more than 3,300 flights a day and has more than 33,000
Employees
systemwide.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE:JPM) is a leading global
financial
services firm with assets of $1.6 trillion and operations
in more than
50 countries. The company has more than 154 million
credit cards
issued. Under the Chase and JPMorgan brands, the firm
serves millions
of consumers and businesses in the United States and many
of the
world's most prominent corporate, institutional and
government
clients. Information about the firm is available at
www.jpmorganchase.com
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